![]() ![]() Tess (2013) presents a very comprehensive literature review paper regarding the role of social media in higher education virtual and real classes. ![]() Most of the studies chosen have been published in the past four to five years. Since most of the innovative features offered by social media platforms like Facebook, Twitter, LinkedIn and many others are not that old and the phenomenon of the use of these media has boosted recently with the introduction of revolutionary features and platforms, a volume of recent research on its effects on students’ academic performance is available. Several research studies investigating the topic under review are found to be very recent. Therefore, the literature review discusses the relevant research that is useful to the objectives of this research project. This research effort is targeted at finding the effects of social media on students’ performance. This means interaction, a dynamic exchange between people, groups and institutions organized under the same interests. A social network is an online platform where every user can create a profile connect with friends and contacts, sharing pictures, videos, hobbies, opinions and web applications, among others. Social networks are presented as a new "place" where companies can establish "communication" with customers to offer and publicize products and services. Social media is a diverse concept that engages a number of resources to share information with users and to convey the desired message. Social networking is the most important aspect of this communication since it enhances the search engine optimization of the company, making it a tool to increase online presence. 164-202).Ĭommunication is the basis of a company's products where it connects the company to the customers and enables the company to sell in an efficient manner. Social networking can take many forms it can be talking to your friends, sharing with them your daily experiences, your photo graphs, your videos, and even your future ambitions in terms of business commercial perspective (Tuten 2008, pp. There have been numerous social networking sites, ever since the internet took a boost however, some managed to cope up with the trends and changing demands of the customers, but some extinguished and eliminated with time. This social networking is executed mainly on websites having their respective domain. Social network or networking entails, a computerized or technical platform provided to almost all individuals having internet at their disposal, to connect and socialize with the network, group or acquaintances of their choice. Every day, thousands of sites talk about the influence that Social Media is having on our society. Today, technology, especially the internet has provided with a viral platform to socialize, and formulate distinct relationships. Internet Social Media- Marketing or Socializing Tool Social media intelligence and social media optimisation may be employed to capitalize on the opportunities presented by social media. Today, the consumers are so active on the social media that they get to know everything about the company, good and bad, whether the company wants it or not. Social media include social networks, blogs, podcasts, content communities, micro blogging, book marking, social calendaring etc. ![]() Businesses that are present on social media and the ones that are not present on social media, whether they want it or not, they cannot undo the impact that the phenomenal growth of social media has on the way they operate and market. Social media have affected businesses in the entire world. Furthermore, the study also discusses the historical background of social media. Qualitative methodology has been used for this research. ![]() The study also focuses on the effects of social media on business and personal relationships. The current study discusses the emergence of social media and technology in the world of business enterprises and social lives. Research Proposal: Internet Social Media-Marketing or Socializing Tool? ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |